Our Story
From Listings to Leadership in Live Entertainment
Founded in Las Vegas by Steve Beyer with decades of experience, Beyer has evolved from a traditional talent agency into a modern entertainment partner for venues, planners, and brands.
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East Coast Expansion
SBP expands into the East Coast market, developing in-house entertainment programs for premier restaurants, lounges, and casino properties from Manhattan to the Washington, D.C. region. The company’s growing presence helps establish it as a trusted provider of live hospitality and lounge entertainment throughout the Mid-Atlantic and beyond.
Meet Our CEO
Woody Jarrett
Woody Jarrett began his career at 18 as a stagehand, concert runner, and production assistant on major tours, learning live entertainment from the ground up. He later worked for Virgin Records in promotion and live event marketing before building his operational leadership experience at Yamaha Corporation of America, where he advanced to District Sales Manager and National Account Manager.
A musician with a background in audio engineering, Woody brings firsthand understanding of both the artist and client experience. After first connecting with Steve Beyer through a Las Vegas show in 2007, that relationship grew into a long-term partnership and ultimately into his leadership role at BEYER Entertainment.
Today, Woody leads BEYER with a simple focus: strong talent, disciplined execution, and live entertainment programs that work.
A musician with a background in audio engineering, Woody brings firsthand understanding of both the artist and client experience. After first connecting with Steve Beyer through a Las Vegas show in 2007, that relationship grew into a long-term partnership and ultimately into his leadership role at BEYER Entertainment.
Today, Woody leads BEYER with a simple focus: strong talent, disciplined execution, and live entertainment programs that work.
Our Experience
We Know Entertainment
Many of our staff perform regularly, both in Las Vegas and around the world